• Project: Illustrations for branding
• Industry: Food, Packaging, Kids

Illustrations for a chocolate brand with a cute and whimsical Yeti mascot. The goal was a kid-friendly and playful look for the packaging and a fun Mascot which will drive the storytelling of the brand. The Yeti can be used for illustrations but is made in a way to be easily animated as well. It’s always important in my work to think in multiple mediums and to make my designs in a way that they can be used in motion projects as well.